Our Brands

Together, let’s build something distinctive, innovative and memorable.

Our Venue Hospitality brand portfolio includes Union Square Hospitality Group-licensed restaurants and original concepts. The emphasis we place on culinary excellence and hospitality training makes Union Square Events the perfect partner for venues committed to elevating the guest experience.

Shake Shack


Shake Shack, a fan favorite, draws a devoted following in the US and around the world. Shake Shack is a modern day “roadside" burger stand serving the most delicious 100% all-natural, antibiotic-free Angus beef burgers (no hormones added ever), fries, hot dogs, frozen custard, beer, wine, and more. Shake Shack’s mission is to preserve the culinary tradition of classic American burger stands, while adding its own fine casual spin. From its premium ingredients and caring hiring practices to its environmentally responsible designs and deep community investment, Shake Shack’s mission is to Stand For Something Good®. View Menu

Blue Smoke on the Road


Inspired by the flagship Blue Smoke restaurants in Manhattan, Blue Smoke On The Road combines a passion for regional barbecue with southern inspiration, providing unsurpassed home-style comfort food in unexpected places. A much smaller format than the restaurant locations, Blue Smoke On the Road continues to deliver Blue Smoke’s signature culinary excellence and warm hospitality. VIEW MENU  

Box Frites


Box Frites is a Belgian-style frites stand with a menu of delicious game-day indulgences. What began as a stand devoted to thick-cut Idaho fries paired with tasty homemade dipping sauces (like Smokey Bacon and Chipotle Mayo), has evolved to include sweet potato fries, mac and cheese frites, gourmet hot dogs and more. Follow @BoxFrites

El Verano Taqueria


 El Verano Taquería, our elevated take on the taco stand, brings authentic Mexican flavors and technique to sporting venues. The menu features fresh, high quality ingredients, including salsas made from scratch and corn shucked on site. FOLLOW @ElVeranoTaco 


The Post at Saratoga


Since 2010, Union Square Events has partnered with the New York Racing Association to elevate the dining options available to guests by designing, building and Operating The Post at Saratoga. The Post houses a full bar and private event space which neighbrs several of the above concepts. Union Square Events oversees venue programming, which features live entertainment, brand activations and promotions throughout the 40-day racing season. Follow @thepostsaratoga